Tom Colicchio has always been passionate about good food and good food systems. We helped him build a new restaurant concept that proves local farming can be absolutely delicious and accessible. We helped create a brand identity centered around pride of place and community engagement, with playful illustrations, tactile photography, and a restaurant design that merges the best of local farming and haute cuisine. Because when you know where something comes from, how it’s made and who makes it, it always tastes better.