Revolution Golf is the world’s leading online golf instruction platform. Through world class direct response marketing, RG had built a valuable audience of golfers. The problem was, they didn’t have a cohesive brand presence to appeal to the advertisers that were interested in their audience. We distilled the essence of their brand within a polarized golf market into compelling, differentiated positioning, allowing RG to capitalize on the long list of brands that were eager to partner with a newly polished leader in the space. RG was acquired by the Golf Channel in 2017.