AI is at the top of every conversation. Especially the creative ones. And it should be.
But not as a job stealer, rather as a tool. Yes, the latest AI platforms can generate compelling copy, images to spec, and even strategic planning. But without the human element, without tailoring them specifically to the audiences you’re engaging, they won’t work. Like a donor organ that won’t take.
We’ve always had tools for the creative minds. Pinterest for inspiration, Google Analytics for research, Adobe for splicing it all together. The tools now have just gotten better, and faster. What we use them for and how we use them hasn’t changed.
Today, more than ever, it’s crucial to know who you are and what you stand for. Otherwise, you’ll get lost in the mire of aimless creative generation and then fade in relevance. As long as humans are the audience, humans need to drive the creative.
